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Col TriStar ups Pierce

Exec VP overseeing media relations

Justin Pierce has been upped to executive vice president of media relations at the Columbia TriStar TV Group.

Pierce, previously a senior VP of the division, reports to CTTG executive VP Andy Kaplan and president Jon Feltheimer.

In his new post, he will continue to oversee all communications for the Columbia TriStar TV production arm, the Columbia TriStar TV Distribution syndie arm and Columbia TriStar Intl. TV.

He will also coordinate communication activities for the company’s interactive division and the Game Show Network cabler, while working as a media relations liaison to the Spanish-lingo network Telemundo, which is partly owned by CTTG parent company Sony.

Feltheimer, who is also an exec VP of Sony Pictures Entertainment, described Pierce as a “consummate professional” who has become “an integral member of the CTTG executive team.”

Pierce first joined TriStar TV in 1992 as a director of publicity, where he launched the media campaign for “Mad About You” and helped create a national cross-promotion with Sony Electronics featuring “The Nanny.”

He was later upped to VP of media relations and promotion at CTT and then to senior VP at CTTG in 1996. Before joining the company, he spent six years as head of media relations and special projects at New World TV.

Pierce, who began his career as a rock music journalist, also worked as an attorney and consultant for Joan Collins’ Gemini Star Prods., where he helped set up the CBS miniseries “Sins.”