Creative advertising exec Sal Ladestro has been upped to veep of distribution for Columbia TriStar Film Distributors Intl.

In his new position, Ladestro will spearhead marketing and distribution efforts within specialized niche markets for the international releasing arm of Sony Pictures Entertainment.

Global marketer

He also will be responsible for developing the international marketing and distribution strategies of those films from Sony Pictures Classics and Screen Gems to which CTFDI holds international rights, as well as films delivered to SPE’s expanded local production groups in the U.K., Germany, Hong Kong and Brazil.

Among his first pics will be David Mamet’s “The Winslow Boy,” John Sayles’ “Limbo,” “Run Lola Run” and the political thriller “Arlington Road.”

Ladestro will report jointly to Tony Manne, CTFDI’s executive veep of marketing and distribution, and Nigel Clark, senior veep of marketing.

‘Considerable expertise’

“As we gear up to release films from a multitude of sources, Sal brings to the table his considerable expertise in specialized film marketing and distribution,” Manne said. “This promotion is a mark of his talent and a measure of his contribution.”

Ladestro joined the company in 1992. As veep of creative advertising, he orchestrated the release of “The Opposite of Sex” in the U.K., Australia, Brazil and Argentina, as well as creating international print and audio campaigns for “A League of Their Own,” “Jumanji” and “Gattaca.”

Prior to joining CTFDI, Ladestro held marketing and distribution positions at Nelson Entertainment, Miramax Films and Vestron Pictures.