LONDON — Carlton Communications has bought Bob Geldof’s indie TV company Planet 24 for a reported $24 million.
Planet 24 managing director Waheed Alli will join Carlton as managing director for Carlton Prods. as part of the deal, responsible for developing all of the group’s TV production.
Geldof, the former lead singer of the Boomtown Rats and organizer of Live Aid, and Planet 24 partner Charlie Parsons will continue to be associated with Planet 24.
Carlton, one of the big three ITV network companies, said the move was part of its “strategy to develop its program-making business.”
Planet 24 was set up in 1992 and now produces about 600 hours of programming a year, most notably “The Big Breakfast” morning show for Channel 4.
Steven Cain, Carlton’s chief exec, said: “Planet 24 has an excellent track record in developing innovative ideas and attracting talent. Their record in music, entertainment and lifestyle programs is outstanding. We are buying the business to develop it further.”