You will be redirected back to your article in seconds

CAA and Drkoop.com ink multimedia deal

Agency to extend popular health site's reach

Creative Artists Agency said Friday it has signed Drkoop.com Inc. to extend the health information Web site’s brand into other Internet sites, broadcast and cable TV, publishing, live event and other mediums.

CAA agent Dan Adler will rep the Austin, Texas-based Web site, named after its founder, former U.S. Surgeon General C. Everett Koop. Site attracts more than 1.4 million monthly visitors to its chat services and 15 communities with information on topics ranging from addiction to children’s health.

“We are excited by the opportunity to help broaden Drkoop.com’s reach,” Adler said.

CAA already reps and is trying to cross over tech companies TiVo and IPIX into Hollywood and is launching a chat Web site with eToys creator Idealab.

Drkoop.com’s prexy and CEO Donald Hackett called the pact a “great marriage” for the two companies.

“We are thrilled to have Creative Artists Agency represent Drkoop.com in the constantly evolving eHealth space,” said Hackett, prexy and CEO of Drkoop.com.

The online healthcare biz has indeed hit the radar screens of major media congloms, including CBS, which acquired a 35% stake in Medscape and online pharmacy Rx.com, while News Corp. is close to investing nearly $1 billion in Healtheon/WebMD Corp.

Last summer, Drkoop.com paid $89 million over four years to become the top health site on America Online.

More Biz

  • Jennifer Lawrence Harvey Weinstein

    Harvey Weinstein Bragged of Sex With Jennifer Lawrence, Lawsuit Claims

    Harvey Weinstein was hit with a lawsuit Friday from an actress who claims he forcibly performed oral sex on her, repeatedly masturbated in front of her, and threatened to harm her career if she objected. According to the suit, Weinstein pushed her to the ground during a meeting in his office in 2013. He then [...]

  • Times Up Hollywood

    Time's Up Entertainment Announces New Industry Mentoring Initiative

    Time’s Up Entertainment, an affiliate of the Time’s Up coalition of women across industries working to improve workplace safety, has announced the “Who’s in the Room” industry mentoring initiative. The program’s goal is to increase the presence of people of color from diverse backgrounds in the entertainment industry’s executive ranks. Funded by a $500,000 grant from [...]

  • Tom Cruise as Ethan Hunt in

    Paramount Inks Deal for Theme Park in South Korea

    Paramount Pictures has announced a deal to install a studio-branded theme park in an entertainment resort being developed in South Korea. The agreement was struck between Paramount and Mohegan Gaming & Entertainment, which owns the Inspire Integrated Entertainment Resort in the South Korean city of Incheon. Mohegan has invested KRW 2.8 trillion ($2.4 billion) in [...]

  • Davan Maharaj Mel Gibson

    L.A. Times Publisher's Lawyer Was Accused of Extorting Mel Gibson

    The attorney who negotiated a $2.5 million exit package for L.A. Times publisher Davan Maharaj was previously accused of using secret recordings to extort actor Mel Gibson. Surreptitious recordings also figure in the Maharaj case. NPR reported on Wednesday that Maharaj taped Tronc chairman Michael Ferro. According to the report, Ferro was heard on the [...]

  • 'Blurred Lines' Suit Ends With $5

    'Blurred Lines' Suit Ends With $5 Million Judgement Against Robin Thicke, Pharrell Williams

    After five years, the legal battle over the copyright of the Robin Thicke’s 2013 hit “Blurred Lines” has ended, with Marvin Gaye’s family being awarded a final judgment of nearly $5 million against the song’s primary writers, Robin Thicke and Pharrell Williams, according to CNN and other reports. The pair were accused of copyright infringement [...]

  • WME Veteran Ari Greenburg Promoted to

    WME Veteran Ari Greenburg Promoted to President of Talent Agency

    WME veteran Ari Greenburg, one of the original Endeavor staffers who helped build the talent agency that became an industry powerhouse, has been promoted to president. Greenburg will oversee all daily operations across WME and its offices in Beverly Hills, New York, Nashville, London and Sydney. The promotion recognizes the role that Greenburg has played [...]

More From Our Brands

Access exclusive content