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CAA and Drkoop.com ink multimedia deal

Agency to extend popular health site's reach

Creative Artists Agency said Friday it has signed Drkoop.com Inc. to extend the health information Web site’s brand into other Internet sites, broadcast and cable TV, publishing, live event and other mediums.

CAA agent Dan Adler will rep the Austin, Texas-based Web site, named after its founder, former U.S. Surgeon General C. Everett Koop. Site attracts more than 1.4 million monthly visitors to its chat services and 15 communities with information on topics ranging from addiction to children’s health.

“We are excited by the opportunity to help broaden Drkoop.com’s reach,” Adler said.

CAA already reps and is trying to cross over tech companies TiVo and IPIX into Hollywood and is launching a chat Web site with eToys creator Idealab.

Drkoop.com’s prexy and CEO Donald Hackett called the pact a “great marriage” for the two companies.

“We are thrilled to have Creative Artists Agency represent Drkoop.com in the constantly evolving eHealth space,” said Hackett, prexy and CEO of Drkoop.com.

The online healthcare biz has indeed hit the radar screens of major media congloms, including CBS, which acquired a 35% stake in Medscape and online pharmacy Rx.com, while News Corp. is close to investing nearly $1 billion in Healtheon/WebMD Corp.

Last summer, Drkoop.com paid $89 million over four years to become the top health site on America Online.

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