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Buena Vista TV toasts Marinelli as prexy

Exec to o'see syndication and advertising sales

It didn’t take long for Buena Vista Television to fill its top slot (Daily Variety, Nov. 15) with the appointment of longtime BVT exec Janice Marinelli on Tuesday.

“No one knows the syndication business like Janice,” said Robert A. Iger, chairman of the ABC Group and prexy of Walt Disney Intl. “Her experience and relationships in the business are considerable, and her ability as an executive is equally impressive.”

Marinelli had most recently served as exec VP sales during her 14 years at BVT and will now oversee syndication and advertising sales as well as BVT pay-per-view and pay TV operations.

“Our first priority is to be prepared,” she said. “In the long term there are going to be plenty of opportunities for us, even on our own TV stations. Getting ready for those opportunities will be our first priority. When Oprah eventually decides it’s time to retire or Rosie O’Donnell, we want to be in a position to step in on some of those time periods.”

Recently, Marinelli negotiated the sale to NBC O&Os of “The Ainsley Harriott Show” set for a January launch, and was part of the team that negotiated the pay TV deal with Encore Media in which the two companies inked the most expensive pay TV movie output deal to date — a pact that could total $3.4 billion.