Former Hollywood Reporter editor in chief Alex Ben Block has been tapped veep and editor of eStar Inc.’s new celebrity news-oriented Web site.
Skedded to launch toward the end of the year, Block will oversee the editorial voice and direction of the eStar site. He will be based at eStar’s Los Angeles offices, reporting to Charles Wyke-Smith, eStar’s veep of Web development.
Along with overseeing all editorial activities, Block will write columns about the careers and lives of celebrities.
“I’m very excited at the opportunity to work with the eStar team and to use the latest technology to reach a global audience while maintaining the highest standards of journalism,” Block said.
Block served a six-year stint as editor of the Hollywood Reporter until 1998. He has also worked as a sports columnist, film critic, city editor and show-business columnist for the Los Angeles Herald-Examiner, Detroit News and Miami News, as well as associate editor of Forbes Magazine.
Most recently, he was business editor of online indie film magazine IF.
“Alex’s journalistic expertise and his wealth of contacts within the global show business community are a perfect match for eStar’s mandate to provide comprehensive, engaging and accurate information about the stars,” said Jim Hollenbeck, veep of marketing and celebrity services for eStar. “In this era of gossip passing as news, we know that Alex Ben Block will apply the highest professional standards to ensure the integrity of our editorial activities.”
eStar launched earlier this year to focus on celebrity-based content, commerce and community efforts.