You will be redirected back to your article in seconds

Betting on the Web

Stroman joins Iwin.com as gamer expands

Mark Stroman said Friday he is ankling News Corp. One as veep of worldwide promotions, 18 months earlier than planned, to join and help brand upstart gaming Web site Iwin.com.

The Santa Monica-based venture has already lured former E! Entertainment Television marketing and sales vet Dale Hopkins, a creator of E! Online, to serve as prexy.

Iwin is also expected to announce today a $5 million investment from Kevin Wendle, co-founder of CNET and Fox Broadcasting Co.; Howard Marks, former exec veep of vidgame giant Activision; and Stephen Rader, managing general partner of Rader, Reinfrank & Co.

Stroman, who starts in his post Dec. 1, will serve as senior veep, sales and marketing, for Iwin, creating promotional campaigns and branding partnerships with corporations, music labels and film and TV studios to push the gaming site.

According to a recent Forrester Research report, about 24% of the gaming industry’s $8 billion in revenues in 2002 is expected to come from online games — growth Iwin is trying to capitalize on.

“Games have permeated our lives,” Hopkins said. “I wouldn’t be surprised if the next new popular gameshow will be on the Web.”

Iwin hopes to use its Hollywood connections to make its site stand out in the crowded online gaming market, offering film or TV set visits, autographs and trips to award ceremonies as prizes.

“We know that while consumers like to win merchandise, they’re truly excited by aspirational prizes, such as the opportunity to participate in a Hollywood experience,” Stroman told Daily Variety. “That’s something they won’t find at any other games site.”

With Stroman on board, Iwin is also hoping to attract major ad dollars.

After an 11-year stint at News Corp., Stroman asked to be let out of his contract at News Corp. One, the marketing unit that represents News Corp.’s 40 companies globally.

“I’ve had an amazing career here,” Stroman said. “I’m very sad to leave. It’s tough to leave, but the pendulum is swinging to the ‘Net. There is a true lack of marketing professionals in the Internet space. The structural engineers have built the machine. Now it’s time for the marketing people to jump in.”

As senior veep of national promotions at Fox Broadcasting, Stroman created the Who Shot Mr. Burns campaign for “The Simpsons” and the Play and Party With Dr. Pepper campaign for “Party of Five,” as well as ventures with Coca-Cola, Polaroid, Sprint and Visa.

More Biz

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • 'Walking Dead' Profits Dispute Heading to

    'Walking Dead' Profits Dispute Heading to Trial

    The long-running legal battle between Frank Darabont and AMC over profits from “The Walking Dead” will run a bit longer, as a judge ruled Monday that the case must go to trial. Darabont and CAA sued the network back in 2013, arguing he was deprived of $280 million in profit participation because AMC did not [...]

  • Steven Wilson Ron Hofmann Hayley Antonian

    PR Vets Steven Wilson, Ron Hofmann, Hayley Antonian Leave BWR to Form New Agency

    BWR’s Steven Wilson, Ron Hofmann, and Hayley Antonian have announced the formation of a new communications company, Scenario, headquartered in Los Angeles and New York. Together, Wilson, Hofmann, and Antonian will serve as co-presidents while providing integrated communication strategies for clients across the entertainment, lifestyle, and technology industries. Entrepreneur and business strategist Brian Lee will work alongside [...]


    Endeavor Promotes Mark Shapiro to President

    After four years overseeing content operations at IMG, Mark Shapiro has been promoted to president of Endeavor. Shapiro’s elevation to the newly created post comes as Endeavor has expanded dramatically during the past few years, starting with its acquisition of IMG in 2014. Endeavor is now the parent company of WME, IMG, UFC and other [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

  • China's Alibaba to Take Majority Control

    Alibaba to Take Majority Control of Alibaba Pictures

    Chinese e-commerce giant Alibaba is to take majority control of its films unit Alibaba Pictures. The $160 million (HK$1.25 billion) deal was announced Monday. The companies said that Alibaba would increase its stake in Hong Kong- and Singapore-listed Alibaba Pictures through a share subscription. It will lift the parent company’s stake from 49% to 51%, [...]

  • Guy Moot

    Is Sony/ATV’s Guy Moot Headed for Top Job at Warner/Chappell?

    Ever since Jon Platt announced in September that he will be stepping down from his post at the helm of Warner/Chappell Publishing to take the top job at Sony/ATV when Martin Bandier’s contract is up at the end of March, speculation has been rife about who will take over for him. One name has been [...]

More From Our Brands

Access exclusive content