You will be redirected back to your article in seconds

Betting on the Web

Stroman joins Iwin.com as gamer expands

Mark Stroman said Friday he is ankling News Corp. One as veep of worldwide promotions, 18 months earlier than planned, to join and help brand upstart gaming Web site Iwin.com.

The Santa Monica-based venture has already lured former E! Entertainment Television marketing and sales vet Dale Hopkins, a creator of E! Online, to serve as prexy.

Iwin is also expected to announce today a $5 million investment from Kevin Wendle, co-founder of CNET and Fox Broadcasting Co.; Howard Marks, former exec veep of vidgame giant Activision; and Stephen Rader, managing general partner of Rader, Reinfrank & Co.

Stroman, who starts in his post Dec. 1, will serve as senior veep, sales and marketing, for Iwin, creating promotional campaigns and branding partnerships with corporations, music labels and film and TV studios to push the gaming site.

According to a recent Forrester Research report, about 24% of the gaming industry’s $8 billion in revenues in 2002 is expected to come from online games — growth Iwin is trying to capitalize on.

“Games have permeated our lives,” Hopkins said. “I wouldn’t be surprised if the next new popular gameshow will be on the Web.”

Iwin hopes to use its Hollywood connections to make its site stand out in the crowded online gaming market, offering film or TV set visits, autographs and trips to award ceremonies as prizes.

“We know that while consumers like to win merchandise, they’re truly excited by aspirational prizes, such as the opportunity to participate in a Hollywood experience,” Stroman told Daily Variety. “That’s something they won’t find at any other games site.”

With Stroman on board, Iwin is also hoping to attract major ad dollars.

After an 11-year stint at News Corp., Stroman asked to be let out of his contract at News Corp. One, the marketing unit that represents News Corp.’s 40 companies globally.

“I’ve had an amazing career here,” Stroman said. “I’m very sad to leave. It’s tough to leave, but the pendulum is swinging to the ‘Net. There is a true lack of marketing professionals in the Internet space. The structural engineers have built the machine. Now it’s time for the marketing people to jump in.”

As senior veep of national promotions at Fox Broadcasting, Stroman created the Who Shot Mr. Burns campaign for “The Simpsons” and the Play and Party With Dr. Pepper campaign for “Party of Five,” as well as ventures with Coca-Cola, Polaroid, Sprint and Visa.

More Biz

  • Daily Show Viacom

    DirecTV, Viacom Avert Blackout After Marathon Negotiation

    DirecTV and Viacom have agreed on a carriage renewal pact covering a raft of Viacom’s cable channels after a marathon negotiation over the weekend. In a joint statement early Monday, the companies said: “We are pleased to announce a renewed Viacom-AT&T contract that includes continued carriage of Viacom services across multiple AT&T platforms and products. [...]

  • Discovery CEO David Zaslav Sees 2018

    Discovery CEO David Zaslav Sees 2018 Compensation Soar to $129.4 Million

    Discovery Inc. president-CEO David Zaslav is once again making headlines for an enormous compensation package. Zaslav’s 2018 compensation soared to $129.44 million in 2018, fueled by stock options and grants awarded as the longtime Discovery chief signed a new employment contract last July that takes him through 2023 at the cable programming group. Zaslav received [...]

  • Jonathan Lamy RIAA

    Jonathan Lamy Stepping Down From RIAA

    Jonathan Lamy, the Recording Industry Association of America’s longtime executive VP of communications and marketing, is stepping down from his post after 17 years, he announced today. As he put it in an email to Variety, “I started back in 2002, which means it’s been 17+ years, four different RIAA CEOs, three format changes and [...]

  • Fox Layoffs

    Disney-21st Fox Layoffs: TV Divisions Brace for Deep Cuts

    A second day of layoffs has begun on the Fox lot in the wake of Disney completing its acquisition of 21st Century Fox on Wednesday. Longtime 20th Century Fox Television Distribution president Mark Kaner is among the senior executives who were formally notified with severance details on Friday morning. 21st Century Fox’s international TV sales [...]

  • anthony pellicano

    Hollywood Fixer Anthony Pellicano Released From Federal Prison

    Anthony Pellicano, the Hollywood private eye whose wiretapping case riveted the industry a decade ago, was released from a federal prison on Friday, a prison spokeswoman confirmed. Pellicano was sentenced in 2008 to 15 years, following his conviction on 78 charges of wiretapping, racketeering, conspiracy and wire fraud. He had been in custody since 2003, [...]

  • This image taken from the Twitter

    HBO’s Reaction to Trump’s ‘Game of Thrones’ Campaign

    Everyone wants a piece of the “Game of Thrones” lemon cake. From Bud Light to Red Bull the world of Westeros is open to a lot of brand partnerships, unless you’re using that iconic typeface to push a political agenda. In November of 2018 President Donald Trump unveiled a “Thrones” inspired poster with the words [...]

  • Leaving Neverland HBO

    'Leaving Neverland' Lawsuit Proves to Be a Judicial Hot Potato

    The Michael Jackson estate sued HBO last month for airing the documentary “Leaving Neverland,” which accuses the late King of Pop of serial child sexual abuse. Since then, the case has had a difficult time finding a judge to handle it. Three federal judges have recused themselves in the last week, citing potential financial conflicts [...]

More From Our Brands

Access exclusive content