Management outfit the Firm has tapped veteran legal eagle David Baram to lead an expansion and find strategic alliances for its music, film and TV clients.
In the newly created post, Baram will oversee the Firm’s day-to-day business activities, with an emphasis on inking partnerships with major technology and new media congloms.
“David is a forward thinker and intellectually gifted. His wide range of experience will certainly help the Firm prosper in the new millennium,” co-founder Jeff Kwatinetz told Daily Variety.
The move is the latest boost in the growing profile of the 15-month-old company.
In January, the Firm bowed a literary arm to rep actors, directors, comedians and helmers. It also inked the Backstreet Boys to a management pact.
By linking its music acts to a major Internet player or top tech firm, the band’s extensive fan base can be marshaled for support.
Links pay off
Conversely, by aligning with a leading rock act, a tech firm can boost its credibility with consumers in its target audience.
The recent alignment of Alanis Morissette (though not a Firm client) with the controversial MP3 online digital delivery format was widely praised in the way it brought considerable cache to both parties.
The Firm’s scribes can also provide content to the growing number of outlets in the new media universe.
Baram joins the Firm from potent legal outfit Alschuler, Grossman, Stein & Kahan, an entertainment law firm that traded in transactional matters and litigation.
In addition to repping film and TV production firms, Baram also litigated several high-profile cases such as the rights to the “Spiderman” live-action film.
The Firm’s musical client list boasts Korn, Backstreet Boys, Ice Cube, Limp Bizkit and Orgy, which is signed to Elementree Records, a label co-owned by the Firm and Korn and distributed by Reprise Records.