Starving to expand beyond the world of 30-second spots, the Madison Avenue wizards at Gotham-based Hungry Man have inked a two-year development deal with Brillstein-Grey Television.
Pact, brokered by CAA and announced Tuesday by BGTV prexy Kevin Reilly, establishes a Hungry Man TV unit to be headed by former MTV senior veep of marketing and on-air promo Allan Broce. An ex-director of marketing and advertising at ESPN, Broce worked with Hungry Man founding partners Bryan Buckley, Hank Perlman and Stephen Orent to create the sports cabler’s landmark “This is SportsCenter” campaign.
In business less than two years, Hungry Man has also developed award-winning campaigns for Monster.com and Etrade.com, MTV, Coca-Cola, Nike and Microsoft.
Deal is estimated to be worth low- to mid-seven figures and reps BGTV’s desire to link up with non-traditional TV talent, Reilly said.
“The great thing about Hungry Man is that individually these guys are distinctive artists, and as a company they are a great resource for fresh talent and ideas,” Reilly said.
Broce called his reunion with the Hungry Man team “my own personal version of ‘Back to the Future.’ I get the opportunity to reconnect with not only some of the most talented people I know, but good friends as well.”
Added Perlman: “The establishment of the TV division represents the third piece of the original vision for Hungry Man. It’s great to know that the people we’re going to be developing television with are the same people who’ve been behind our favorite shows.”
In June, Hungry Man established a feature film unit, tapping ex-Good Machine partner Mary Jane Skalaski as prexy.
BGTV’s current production roster includes “The Sopranos,” “Just Shoot Me,” “Politically Incorrect” and the upcoming NBC animation skein “Sammy,” starring David Spade.