Williams, Tele Achat ink deal

Belgian home shopping channel gets direct response

L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999.

Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France.

Tele Achat’s programming slate will combine two different formats — live home shopping and taped infomercials.

The U.K.’s Channel 5 also test-ran a series of Williams’ short-form programming for two weeks last month and will determine a rollout strategy shortly.

Williams Worldwide has also upped London-based marketing exec Michael Fitzpatrick to international marketing director, a post in which he will devise media strategies and business opportunities throughout key European territories.

More TV

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

  • 2018 FIFA World Cup

    World Cup Final U.S. Ratings Fall From 2014

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

  • Tales From The Loop

    Amazon Orders Sci-Fi Series 'Tales From the Loop'

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

  • La Catedral del Mar - Diagonal

    Netflix Agrees With Atresmedia Preferential Access to Spanish TV Dramas

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

  • Ron Satlof

    Ron Satlof, Veteran TV Director, Dies at 79

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

  • Comic Con Hall H Panel Gender

    Comic-Con: Why Is Hall H Still Lacking in Female Panelists?

    L.A.-based Williams Worldwide Television has reached an agreement with Belgian channel Tele Achat to provide direct response television programming through 1999. Funded in part by the local government for French-speaking Belgium, Tele Achat is a new 24-hour home shopping channel, launched by the same team that created HSS, a home shopping provider in France. Tele […]

More From Our Brands

Access exclusive content