On July 1, Turner Network Television will launch a feed for affiliates in the Pacific time zone, allowing bicoastal uniformity in viewing times.
In the past, a movie airing on TNT at 8 p.m. in New York would be broadcast at 5 p.m. in Los Angeles.
“This new feed will allow our affiliates and advertisers to reach the maximum number of viewers during primetime and prime access,” said Bradley J. Siegel, prexy of TNT and Turner Classic Movies, in a statement. “Our West Coast viewers will now be able to develop appointment viewing habits for our new fall line-up, which will include ‘ER’ and our two new series ‘Crusade’ and ‘Witchblade.’ ”
July programming highlights for TNT include the July 12 premiere of the TNT Original “Everything That Rises,” which marks the directorial debut of Dennis Quaid. TNT is also presenting the American Film Institute’s “AFI’s 100 Years … 100 Movies” starting today through Aug. 25 in 10 one-hour specials.