Sudser ‘World’ stops bubbling on KRON

Show's fate hinges on talks over sister soap

NEW YORK — NBC’s struggling sudser “Another World” has lost a key clearance in San Francisco.

Chronicle Broadcasting’s KRON has dropped “World,” leaving the longrunning soap homeless in the nation’s fifth-largest market. The station says the show’s persistently low ratings and the need to make room for new syndicated product caused the ax to fall.

“The Howie Mandel Show” replaced the soap today.The Procter & Gamble-produced “World” has been the subject of frequent cancellation rumors, and KRON’s decision has revived speculation that NBC may be looking to replace the ratings-challenged serial as early as next year.

The web is actively developing several new projects for daytime, including a new sudser from ex- “Days of Our Lives” scribe James Reilly.

Daytime insiders say “World’s” fate hinges on the outcome of ongoing negotiations between NBC and Columbia TriStar Television over the future of the studio’s top-rated “Days of Our Lives.”

If a new deal can be reached, “World” will likely get the ax at the end of next year to make room for a new soap or talkshow, sources say.

But NBC and Columbia TriStar are at odds over the studio’s recent deal to offer same-day, pay-per-view episodes of “Days” to DirecTV subscribers.

NBC execs are prepared to walk away from “Days” unless Columbia TriStar ends or seriously modifies the PPV scheme, sources say. If that happens, “World” has a better shot at long-term survival.