The “Seinfeld” syndie renewal streamroller is pulling into the Los Angeles market, possibly as early as next week.
Columbia TriStar TV Distribution has been criss-crossing the country since March, chalking up record renewal fees for its megahit sitcom strip, which begins its second term in syndication in the spring of 2001. The distrib has generally been doubling its original license fees for the second syndie rotation.
In L.A., the show is expected to fetch at least $250,000 per week when CTTD puts the second-cycle rights up for bid. That’s a sizable bump from the estimated $130,000 per week “Seinfeld” incumbent KTLA has been shelling out since the sitcom bowed in reruns in fall 1995.
KTLA and Fox’s KTTV are expected to be the leading contenders for the rights, but KTLA may resist getting into a bidding frenzy with KTTV, judging by the outcome of a similar “Seinfeld” situation in Gotham. In March, KTLA’s sister station in New York, WPIX, balked at CTTD’s twice-the-price hike, so the second-cycle rights were scooped up for nearly $300,000 per week by Fox’s WNYW.
Fox O&Os in Chicago, Dallas, St. Louis other markets also have recently ponied up big dollars to either renew or acquire “Seinfeld” in 2001.