MIAMI — As the Mexican appetite for formats grows, Grundy has sold a season of “Sale of the Century” to Mexico’s TV Azteca.
An initial 13-week series will bow in primetime this August as a stripped half-hour, Grundy’s Latino SVP Peter Pinne told Daily Variety.
“It’s a regular format deal. We provide the expertise and the creative vision, and they provide the hardware,” Pinne said.
As “La Venta del Siglo,” “Sale” is already big in Paraguay, recently entering its fourth season and often getting ratings of 30 household points in its 1 p.m. timeslot, according to Pinne.
The Mexican version will be exec produced in Mexico City by Grundy’s light entertainment veep Carlos Gonzalez, who is based with Pinne in Santiago.
“Sale” is the second format recently sold to Mexico by Pinne, who reps all rights holders in the Pearson stable. Televisa has scored well over the past year with All-American format “Atinale al Precio” — that is, “The Price Is Right” — which consistently scores above 20 points in primetime, per agency Ibope.
Separately, Azteca recently signed with Argentine broadcaster Telefe for a version of its kiddie series “Chiquititas,” and the Mexicans also are developing a Latinized version of sitcom “Who’s the Boss?” with Columbia TriStar TV.