Arnon Milchan’s Regency Enterprises has acquired the worldwide TV rights to the Corel WTA Tour women’s pro tennis org, beginning in January.

Regency will package the TV rights to the WTA’s extensive schedule of tennis tourneys and handle worldwide sales to various TV outlets. The deal does not encompass TV rights to the four “Grand Slam” events that the WTA organizes in conjunction with the International Tennis Federation: Wimbledon and the U.S., French and Australian opens.

Regency aims to boost the profile of women’s tennis by fostering cross-promotional opportunities between the tennis stars and its entertainment ventures.

The WTA membership roster includes virtually all of the top names in women’s pro tennis, including Steffi Graf, Martina Hingis, Jana Novotna, Arantxa Sanchez Vicario, Monica Seles and Venus Williams.