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Quality of kidvid takes dip

Study shows educational p'gramming drops to 24%

WASHINGTON — Despite FCC regulations that require broadcasters to air a three-hour quota of educational programming, the total amount of high-quality kidvid is down slightly over the past year, according to a study to be released today.

The amount of kids’ programming that is devoid of violence but does contain a strong educational message adds up to 36.4% of kiddie TV fare, according to a study conducted by the Annenberg Public Policy Center. The study also noted that an almost equal amount of kid programming, 36.3%, is of low quality.

The study did note that there is more educational programming available on television for preschoolers, but the increase has diluted the overall quality of the educational kidvid targeted at the 2-year-old crowd.

In addition, the study found that 44.4% of the programming aimed at kids on commercial stations is low quality. The study also found that about 24.1% of the network programming for kids is high quality.

The study was conducted by researchers who viewed the equivalent of one week’s worth of programming in Philadelphia. Researchers looked at a total of 1,190 programs on broadcast and cable.

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