SYDNEY — Veteran broadcaster Michael Lattin has been hired as head of Australian cabler Optus TV, effective today.
Lattin, who steps into the post vacated in June by Don Hagans, segues from the Movie Network, the pay TV channels that are carried on Optus and in which Warner Bros., the Walt Disney Co. and MGM own stakes.
Lattin’s resume includes stints as programming chief of Australia’s Ten Network and of Television New Zealand.
In his new job, he reteams with former TVNZ chief exec Chris Anderson, who is chief exec of Optus TV’s parent, telco Optus Communications.
“He is one of the best TV professionals in the country,” Anderson said. Lattin reports to Paul Donovan, Optus’ chief commercial officer.
Optus’ cable network is losing the battle for subscribers against rival Foxtel, and Optus is under pressure to improve its balance sheet ahead of an Initial Public Offering expected within six months.