‘Magic’ rates OK first week

NHL, NBA hurt ratings for syndie talker

“The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week.

The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today.

While not spectacular, “Magic’s” four-day numbers are on par with what its stations in the overnight markets were averaging in the timeslot during the past May sweep. “Magic’s” four-day average has come in lower than the premiere week perf of last summer’s syndie newcomers, “The Keenen Ivory Wayans Show” (3.5/9) and “Vibe” (2.8/7). Both of those shows were canceled this year after their rating plummeted.

However, “Magic’s” first-week ratings were affected by the overrun of Fox’s June 9 coverage of the NHL Stanley Cup finals, which delayed the start time of the talker by more than an hour in 13 major East Coast markets. The Fox-produced syndie strip is carried by all 22 Fox O&Os and numerous Fox affils.

Moreover, NBC’s June 10 coverage of the down-to-the-buzzer Game 4 of the NBA Finals provided unusually strong competition in East Coast markets for the fledgling latenight vehicle hosted by NBA great Earvin (Magic) Johnson. “Magic” bowed June 8 with a 3.0/8, slipping the following night to a 2.1/6, then to a 2.1/5 on June 10 before rebounding June 11 to a 2.3/6.

There were other encouraging signs from the June 11 telecast, as “Magic” hit its highest rating yet in Chicago (3.2/9), Dallas (3.8/9), Atlanta (5.7/17) and Salt Lake City (2.5/13). That seg, with guests Kenny G and Christine Lahti, served up less star power than the first three installments, which boasted such names as Arnold Schwarzenegger, Whitney Houston and Harrison Ford.

More TV

  • Debra MessingProject Angel Food honoring Debra

    'Will & Grace': Debra Messing Talks David Schwimmer's Guest Role

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • Star Wars Resistance Trailer

    'Star Wars Resistance': Disney Drops Trailer for 'The Force Awakens' Prequel Series

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    “The Magic Hour” grappled with interference from hockey and basketball championship games in its first four days on the air last week. The Monday-Thursday average for Twentieth TV’s syndie latenight startup was a 2.3 household rating and 6 share in Nielsen’s 39 overnight metered markets. Ratings for Friday’s telecast won’t be available until today. While […]

More From Our Brands

Access exclusive content