MIAMI — The MGM lion now roars in Spanish.
MGM on Tuesday launched a revamped version of the Family Channel’s Latino service, as MGM Family, across the Spanish-speaking Americas.
Move comes three months after MGM Worldwide TV bought into United Family Communications, the programming arm of cable operator United Intl. Holdings, which bowed Family and sister net Casa Club TV into Latin America last year.
Slate, all dubbed, is now roughly 50% Family and 50% MGM fare, and divides into three blocks: MGM Kids, teen-directed MGM Max and film slot MGM Cinemetro.
MGM Networks Latin America, the joint-venture programmer’s new name, claims 2.5 million subs for both MGM Family and Casa Club.
Latter channel, meanwhile, has grown its original content to 70% of the slate, said marketing manager Ruben Gonzalez.
Casa Club is a femme-skewed net focusing on the home and garden and is also available in Brazil, where it is twinned with film net MGM Gold (900,000 subs).