MIAMI — Betsy Bruce has been named G.M. of the Kermit Channel, which soft-launched in Latin America and Asia on Monday.
Bruce was formerly prez of Time-Life Video & TV and prior to that held a senior post at cabler HBO.
The Kermit Channel, a joint venture between the Jim Henson Co. and Hallmark Entertainment, rolled out an initial, revolving three-hour sked and will ramp up to a full slate on Oct. 1.
The family-skewed net is finding early distribution via affiliates of Hallmark’s existing overseas web, the Hallmark Entertainment Network (HEN).
Kermit marketing VP Jodie McAffee said HEN’s Latino sub count is now a little over 3 million, and he expects Kermit Latino to be at the 2-million sub mark by Oct. 1.
Henson and Hallmark are meanwhile clearing rights for the launch of their planned U.S. joint venture, set to piggy-back on existing cabler the Odyssey Channel, which may later adopt the Kermit moniker.