Howard helps out

'Stern' debut gives CBS O&Os rating boost

He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os.

Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with a 4.1 household rating and 15 share, which marked a 1050% improvement over the same timeslot the previous week and a 283% hike over the timeslot average last month.

Overall, “Howard Stern” earned a 4.9/12 in 33 of Nielsen’s 40 overnight market where the syndie skein was cleared. By comparison, an “SNL — Best of Eddie Murphy” highlight reel averaged a 6.4/17 in its 90-minute slot in the overnight markets. In spite of the ribald challenge from the self-styled “king of all media,” “SNL” managed a 3% ratings gain over the previous week and a 10% increase over its year-ago number.

The most ardent Stern fans must live in the city of Brotherly Love, because CBS’ Philadelphia O&O KYW scored the highest numbers of any “Howard Stern” affil with an 8.6/21, handily beating “SNL,” which averaged a 4.6/12.

Not surprisingly, “Howard Stern” did best in the markets, like Philadelphia and Baltimore, where his syndicated radio show is carried. The lowest-rated markets for “Howard Stern,” the TV incarnation, were WB affils KCWB Kansas City, Kan. (0.8/2), and KTZZ Seattle (1.3/4).

All told, “Howard Stern” ranked No. 1 or No. 2 in its timeslot in 19 of its 33 overnight markets. The across-the-board increases over its lead-in rating indicates that “Howard Stern” was appointment TV that brought millions of viewers who wouldn’t have otherwise watched last Saturday night.

But that was to be expected on opening night — the true test of Stern’s mettle will be whether viewing levels remain steady or even grow over the next few weeks. Critics generally savaged the premiere seg as a not-much-improved rendition of the radio show telecast that already airs nightly on the E! cabler.

More TV

  • 'Prisoners of War' to Be First

    'Prisoners of War' to Be First Hebrew-Language Show to Roll Into India

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

  • British Academy Children's Awards at the

    British TV Comedy Star Barry Chuckle Dies at 73

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

  • TJ MillerWarner Bros. Pictures presentation at

    TJ Miller Denies Former 'Silicon Valley' Co-Star Alice Wetterlund's Bullying Claims

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

  • Lyric McHenry Dead

    Reality TV Personality Lyric McHenry Found Dead at 26

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

  • Cindy HollandNetflix Executive Address, TCA Summer

    TV News Roundup: Netflix VP Cindy Holland Among Three to Join TV Academy Board of Directors

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

  • Simon Cowell Walk of Fame

    Simon Cowell to Be Honored With Star on the Hollywood Walk of Fame

    He may not have knocked off NBC’s “Saturday Night Live” as promised, but Saturday’s premiere of “The Howard Stern Radio Show” surely lit a fire under the CBS O&Os. Most dramatic was the last-to-first ratings spike “Howard Stern” delivered to KPIX, the CBS-owned station in San Francisco. KPIX won the 11:30 p.m.-12:30 a.m. timeslot with […]

More From Our Brands

Access exclusive content