NEW YORK — ABC News is touting a new look for “Good Morning America.” Starting Monday, viewers will be greeted by a new set, new graphics and a new co-host, Kevin Newman.
The new “GMA” will, apparently, have less of what the show’s new exec producer Shelley Lewis calls “the news.”
“We hope to put the emphasis on ‘good’ in ‘Good Morning America,’ ” said Lewis. “We don’t intend to get away from the important breaking news coverage we do so well, but frankly, sometimes what people are really interested in is not what is traditionally thought of as ‘the news.’ There is a wide range of stories and issues to explore, from Viagra to the new VW Beetle.
“Every show has to reinvent itself from time to time,” Lewis said, and, clearly, the overhaul is meant to boost the show’s ratings.
Nielsen numbers for the week ending April 26 showed “GMA” with a 3.2 rating and a 14 share, more than two full ratings points behind the Peacock’s “Today” show, which scored a 5.3/23. CBS was a distant third with a 2.3/10.