Veteran TV producer and executive David Gerber, who recently left his post as president of All American TV Prods., has formed his own production company housed at the newly created Fox TV Studios.
The Gerber Co. will produce original series and longform projects for the broadcast networks, cable, international and other outlets through Fox TV Studios, run by president David Grant.
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Grant called Gerber one of the “most experienced and savvy producers in the business,” who will be “a sage mentor to our growing cadre of young, cutting-edge talent. He knows what you can’t learn in school — how to get things made.”
For his part, Gerber said Fox TV Studios is “a new and vibrant venture that allows me to do what I like best, which is producing programs.”
Gerber spent about two years at All American TV, where he supervised domestic and international programming, including syndie series “Baywatch,” “Baywatch Nights” and “The Adventures of Sinbad.”
He also was charged with broadening the company beyond domestic syndication, and he succeeded in producing several made-fors during his stint there, including ABC’s “On the Line” with Linda Hamilton and “We the Jury” for the USA Networks cabler. Gerber left All American in April after Pearson PLC acquired the company.
Prior to starting at All American, Gerber ran his own production company, also called the Gerber Co., under a joint venture with ITC.
But Gerber is probably best known for his years at MGM/UA, which he joined in 1981. He rose to president of TV in 1986 and chairman and CEO of the Worldwide TV Group in 1991. In that post, he supervised all network, cable, syndication, pay-per-view and international development and sales for the studio.
During his tenure, MGM was the No. 2 supplier of network primetime TV programming (behind Lorimar), with series such as “In the Heat of the Night” and “thirtysomething.” MGM also produced 25 telefilms under Gerber’s charge, and he earned a George Foster Peabody Award for his work as executive producer on the miniseries “George Washington.”
Prior to joining MGM, Gerber was executive VP in charge of TV production for Columbia Pictures TV, earlier known as Screen Gems. He also served as executive producer on the Emmy-winning “Police Story” and “Police Woman,” as well as the Emmy-nominated made-for “The Lindbergh Kidnapping Case.”
Gerber is currently producing the two-hour movie for ABC called “The Sky’s on Fire,” and he’s expected to bring several projects to Fox TV Studios that he’d developed at All American.
Fox TV Studios was created last year to house a number of production entities dubbed “pods” with the freedom to create all kinds of programming, such as made-fors, miniseries, reality, game and talkshows, nonfiction programs, as well as traditional dramas and comedies for many different outlets.
In addition to Gerber’s company, one of the most successful new network production companies, Greenblatt-Janollari, is housed at Fox TV Studios.