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Galaxy beams into Argentina

Enters market with region-high 148 vid channels

MIAMI — Hughes-backed satcaster Galaxy Latin America has confirmed its entry into Argentina, its 13th territory (Daily Variety, June 9).The inauguration took place by remote in Paris Tuesday, with Argentine topper Carlos Menem flicking the switch.

GLA enters that nation of 34 million with a region-wide high of 148 video channels, compared with approximately 95 nets in Mexico, Brazil and other arenas.

Ensuring a country-specific programming slate, GLA has set aside 14 slots for Argentine TV webs, and as in most territories, the service is supplemented by 33 audio channels.

Argentina is by far Latin America’s leading pay TV market, with roughly 5.4 million subscribers (57% penetration), so GLA’s main challenge will be to persuade cable subscribers to upgrade to DTH.

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