CNBC Asia enlists U.S. feed

Business channel scraps 'all Asian' premise

HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month.

“We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating their interest in a U.S. feed,” said Chris Graves, CNBC Asia’s director of programming.

The new lineup provides for live and taped Asian shows 17 hours a day and the live market day feed from CNBC’s New Jersey studios overnight.

Behind the scenes, insiders said they were surprised by how quickly the channel changed course, indicating what must have been a deluge of negative comments about the programming that featured shows from the region repeated every few hours and limited U.S. news.

Launched Feb. 2, the channel is the product of the merger of competitors CNBC and ABN, which had battled each other for 2-1/2 years. The owners are NBC and Dow Jones.

The old CNBC had offered overnight programming of U.S. financial markets. That service however, was canceled when CNBC merged with ABN in large part because of the cost of picking up the U.S. feed.

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