CBS tapped the sarcastic Greg Kilborn, host of Comedy Central’s “The Daily Show,” to replace Tom Snyder on “The Late Late Show,” a move that should provide more competition for NBC’s “Late Night With Conan O’Brien.”
An exact date when Snyder will step down and hand “The Late Late Show” baton to Kilborn has not been set. Snyder, who has tired of the five-night-a-week grind of his 12:35 a.m. show, had informed CBS and “The Late Late Show” producer Worldwide Pants that he wished to leave the program sometime before his contract expires in September 1999.
Snyder had hoped to step down in January, but has told Worldwide Pants that he’s willing to continue doing the show until June. Kilborn’s contract with Comedy Central runs through the end of August 1999. Rob Burnett, president and CEO of Worldwide Pants, said his company and CBS will try to negotiate an earlier exit for Kilborn.
Kilborn, 34, is expected to draw a larger number of younger viewers that advertisers pay a premium to reach. In addition, industry observers said that Kilborn’s irreverent style will be a better-suited lead-out to “The Late Show With David Letterman.” “In that time period, CBS could get significantly younger,” said Steve Sternberg, senior partner with ad agency TN Media. “Kilborn will also be more compatible with Letterman.”