You will be redirected back to your article in seconds

ABC kids block tops Fox on Saturday

But Nick still leads daypart

NEW YORK — ABC’s Saturday-morning kids block surged ahead of five-year broadcast champ Fox in viewership for the season to date, but cable net Nickelodeon still ranks No. 1 for kids in the daypart.

For the season to date, Nickelodeon has averaged a 4.1 rating/18 share in kids 2-11 from 8-11 a.m., according to Nielsen Media Research, followed by ABC with a 3.6/16 and Fox at a 3.5/16.

Nickelodeon’s viewership lead is impressive because the cable network programs reruns in the Saturday-morning daypart. Also, the cable net achieved its ratings though it’s seen in less than 70% of the country.

While Nick usually does not schedule its top shows on Saturday morning, it did run marathons of kids fave “Rugrats” on two Saturdays that far surpassed the channel’s usual Saturday ratings.

Among the broadcast networks, the last time ABC ranked alone at No. 1 at this point in the season was eight years ago. Fox has dominated the Saturday-morning daypart since spring 1993.

Since ABC began its “Disney’s One Saturday Morning” Saturday-morning daypart, the Alphabet net has grown 33% and Fox has lost 28% of its audience. At this time last year, Fox led with a 5.0/21 compared to ABC’s 2.7/12.

This year, the WB has also improved significantly, growing 24% from last season.

More TV

  • Florence and the Machine

    Florence & the Machine Premiere New Song on 'Game of Thrones'

    [pmc=related] If the voice singing the song during the end credits of “Game of Thrones” tonight sounded familiar — or unmistakable — yes, it was Florence + the Machine. The group’s version of the original “Game of Thrones” song “Jenny of Oldstones” debuted during the closing credits of this season’s second episode, following a rendition [...]

  • Game of Thrones Fan Theories

    Best Fan Theories for the Final Season of 'Game of Thrones'

    After eight seasons, “Game of Thrones” fans will finally see if their long-held theories will pay off. Dozens of important characters and a complex plot have made diehard viewers try to foresee plot twists for years. With the original R+L=J theory confirmed, meaning that Rhaegar Targaryen and Lyanna Stark were the real parents of Jon [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

More From Our Brands

Access exclusive content