You will be redirected back to your article in seconds

ABC kids block tops Fox on Saturday

But Nick still leads daypart

NEW YORK — ABC’s Saturday-morning kids block surged ahead of five-year broadcast champ Fox in viewership for the season to date, but cable net Nickelodeon still ranks No. 1 for kids in the daypart.

For the season to date, Nickelodeon has averaged a 4.1 rating/18 share in kids 2-11 from 8-11 a.m., according to Nielsen Media Research, followed by ABC with a 3.6/16 and Fox at a 3.5/16.

Nickelodeon’s viewership lead is impressive because the cable network programs reruns in the Saturday-morning daypart. Also, the cable net achieved its ratings though it’s seen in less than 70% of the country.

While Nick usually does not schedule its top shows on Saturday morning, it did run marathons of kids fave “Rugrats” on two Saturdays that far surpassed the channel’s usual Saturday ratings.

Among the broadcast networks, the last time ABC ranked alone at No. 1 at this point in the season was eight years ago. Fox has dominated the Saturday-morning daypart since spring 1993.

Since ABC began its “Disney’s One Saturday Morning” Saturday-morning daypart, the Alphabet net has grown 33% and Fox has lost 28% of its audience. At this time last year, Fox led with a 5.0/21 compared to ABC’s 2.7/12.

This year, the WB has also improved significantly, growing 24% from last season.

Popular on Variety

More TV

  • David Goodman

    WGA West's David Goodman on Agency Strategy: 'We'll Start Meeting as Soon as Possible'

    David Goodman, who was resoundingly re-elected president of the Writers Guild of America West on Monday, said the guild plans to meet with several talent agencies soon in an effort to ease the impasse over packaging fees and affiliated production. “Many agencies had indicated that they wanted to wait to see the results of the [...]

  • THE TITAN GAMES -- "The Titan

    'Titan Games' Renewed for Season 2 at NBC

    NBC has renewed the Dwayne Johnson-hosted competition series “The Titan Games” for a second season. The series features men and women battling opponents in head-to-head physical challenges designed by Johnson. Winners advance to Mt. Olympus, a test of speed, strength, agility and endurance. “When we launched ‘The Titan Games,’ we set out to create an [...]

  • David Goodman

    David Goodman Re-Elected President of Writers Guild of America West

    David Goodman has been convincingly re-elected to a two-year term as president of the Writers Guild of America West, beating Phyllis Nagy in a bitter contest that became a referendum on the guild’s ongoing battle with talent agents. Goodman received 4,395 votes to Nagy’s 1,282 in an election that yielded record turnout among the WGA [...]

  • first wives club BET

    TV Review: 'The First Wives Club' on BET Plus

    Launching a series based on a beloved property is harder than it seems. On the one hand, you get the immediate boost of name recognition to lure in preexisting fans. On the other, straying too far from the plot and/or spirit of the original risks sparking their righteous wrath. It’s a tricky balance to strike, [...]

  • Thomas Golubic GMS Conference

    Guild of Music Supervisors President: 'The Economics of the Job Don't Work Anymore'

    The Guild of Music Supervisors (GMS) hosted its 5th annual “State of Music in Media” conference on Saturday, Sept. 15, at the Los Angeles Film School. Featuring a wide array of panel discussions on all manner of issues related to music in film, television and advertising, the confab drew top composers, music supervisors, licensing and [...]

  • Christopher Eccleston Anorexia

    Christopher Eccleston Reveals He Was 'Very Ill' With Anorexia While Filming 'Doctor Who'

    “Doctor Who” actor Christopher Eccleston has opened up about his anorexia, body dysmorphia and suicidal thoughts. Eccleston, who played the ninth incarnation of the Doctor, made the revelations in his forthcoming autobiography “I Love the Bones of You: My Father and the Making of Me.” “Many times I’ve wanted to reveal that I’m a lifelong [...]

More From Our Brands

Access exclusive content