NEW YORK — ABC’s Saturday morning kids lineup broke Fox’s string of 20 consecutive sweep wins in February.
ABC racked up a 4.0/17 among kids 2-11, compared with Fox’s 3.8/16, according to Nielsen Media Research. ABC increased its rating an impressive 43% over last February, and Fox experienced a decline of 31%.
ABC’s two-hour “Disney’s One Saturday Morning,” featuring “Doug,” “Recess” and “Pepper Ann” powered the network to its victory by registering a 4.5/18 for the block.
The WB also had a strong February by scoring its highest sweep ever, a 2.3/10, which is a 35% increase over February 1997.
Taking into account the networks’ cable competition for kids on Saturday mornings, Nickelodeon actually edged ABC with a 4.1/17, a 2% increase compared with a year ago. The Cartoon Network was flat at a 1.2/5.
CBS, which came in at 0.8/5, dropped 35% from February 1997. UPN’s Sunday morning kids lineup was up 36% at a 1.5/7.
“This is a whole new playing field,” said Maureen Smith, senior VP of planning, scheduling and station relations for Fox Kids Worldwide. “It’s much more competitive.”