‘100 Movies’ boosts CBS

Helps Eye web to best finish since Nagano

NEW YORK — The American Film Institute’s “100 Years … 100 Movies” special generated boffo business at the Nielsen box office, unspooling CBS’ most competitive Tuesday adults 18-49 finish since February’s Winter Olympics and, before that, since the Dec. 31, 1996, Orange Bowl gridcast.

“100 Movies” (8.0 rating/14 share in homes, 4.2/13 in adults 18-49) couldn’t quite win the night in either homes or adults 18-49, but trailed winner NBC by just 1 share in both races, something CBS hadn’t accomplished on a non-Olympics Tuesday in adults 18-49 since 1996.

The AFI special also tied NBC for the nightlong win in men 18-49 (a first for CBS with non-sports programming since September 1996) and men 25-54 (a CBS non-sports first since July 1995).

“100 Movies” also won the night in 28 of 39 metered markets, including each of the country’s six largest.

CBS’ three-hour movie extravaganza more than doubled the results of the last network AFI special, NBC’s June 7 “Salute to Robert Wise” (3.7/6 in homes, 2.0/6 in adults 18-49), which was apparently the lowest-rated Sunday 10-11 p.m. telecast in NBC history.

“100 Movies” also beat CBS’ post-sweeps adults 18-49 Tuesday average by 50% and its “season-to-date” (Sept. 23-June 9) Tuesday 18-49 average by 24% .

Among “100 Movies’ ” victims was ABC’s promo-spec “Reflections on Ice: Michelle Kwan Skates ‘Mulan’ ” (4.8/9), ap-parently ABC’s lowest-rated firstrun program ever in that Tuesday 8-9 p.m. hour. That led to lowest-ever network ratings for “Home Improvement” (6.5/11), “Two Guys, a Girl and a Pizza Place” (5.1/9) and “NYPD Blue” (5.7/10).

Each household rating point represents an estimated 980,000 homes, or 1% of the country’s TV homes. Each adults 18-49 rating point reps 1.23 million viewers, 1% of the U.S. total. A share is the same sort of percentage, except it measures only the homes or viewers watching TV during the timeslot involved.

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