×
You will be redirected back to your article in seconds

You could be in pix

Lion gets creative with auction idea

What price stardom? For years Hollywood has wondered. And finally, the answer emerges: Stardom starts at $10,000 and you can get it mail order.

MGM wants to put you in pictures. For the right price, you could “act” alongside Pierce Brosnan and Rene Russo in the Lion’s upcoming remake of the 1968 heist-romance pic “The Thomas Crown Affair.”

It’s a brilliant new filmbiz strategy for Kirk Kerkorian’s cash-hemorrhaging Leo: Instead of selling tickets for people to watch movies — a risky business, at best — MGM will sell tickets for people to be in the movies.

In the past week, MGM has started mailing out the maiden edition of its new movie-themed MGM Star catalog. Created in conjunction with posh retailer Neiman-Marcus, the slickly shot booklet contains an attractive and not-cheap collection of classy clothes, deco furniture, jewelry and sundry wares inspired by the Golden Age of Hollywood. This is your one-stop catalog to find such champagne-clique essentials as a 24-inch ostrich feather boa for $65 and 9-inch tall director’s chair sculpture for $390.

But on page 42, opposite the Italian driving style jacket in black leather with embroidered logo on left chest (just $395), comes the acting gig offer. From an auction starting at $10,000, the highest bidder gets to join the new “Thomas Crown” cast in New York City, under John McTiernan’s direction. Filming is slated to start in the fall. (By the way, the original pic starred Steve McQueen and Faye Dunaway.)

Accounting firm Deloitte & Touche will conduct the auction. MGM will donate anything over $10,000 toward the cure and prevention of ovarian cancer.

This could the greatest thing to hit the business since product placement. And maybe MGM could broaden the role-selling concept. If bidding for a non-speaking, walk-on role starts at $10,000, perhaps the chance to toss off a drolly insightful line of dialogue could be priced from, say, $14,300. Participation in a fistfight might open at $17,500 if you lose the fight, and $19,500 if you get to win. And for a steamy romantic scene with one of Hollywood’s more desirable stars — the sky’s the limit.

But the experience is no less realistic for having come as a marketing promotion: The catalog entry’s small print warns prospective performers that there is “no guarantee that (the role) will be included in the film’s final edited version.”

In other words, your walk-on, non-speaking part could fall on the cutting room floor as a non-seen part as well.

Who knows, maybe next time MGM will auction off final cut. Kerkorian could probably

More Scene

  • Dylan O'Brien, Justin Theroux, Angela Bassett,

    Travis Knight on Getting the Call to Direct ‘Bumblebee’: ‘Did You Guys Get The Right Number?’

    “Bumblebee” director Travis Knight admits he couldn’t believe it when Paramount Studios and producer Lorenzo di Bonaventura called him two years ago, asking him to helm the upcoming “Transformers” movie. “My initial question was, ‘Did you guys get the right number?'” Knight joked at Sunday’s premiere of “Bumblebee” at the Chinese Theater in Los Angeles. “You’ve seen [...]

  • Director Peter JacksonWarner Bros. Pictures THEY

    Peter Jackson Talks Transition From 'Hobbit' Movies to World War I Documentary

    Peter Jackson remains a bit astounded at his transition four years ago from the Shire of Middle Earth to the French battlefields of World War I. Jackson introduced his documentary “They Shall Not Grow Old” Friday night at the Linwood Dunn Theatre in Hollywood, four weeks after it aired on Armistice Day on the BBC. [...]

  • Hillary Clinton'Network' play opening night, New

    Hillary Clinton Attends Opening of Broadway's 'Network'

    A 1976 film might not be expected to translate seamlessly to Broadway in 2018, but for the cast and creative team behind “Network,” which premiered Thursday night with Hillary Clinton in the audience, the story still feels uncomfortably close to home. “It was a satire then, and now it’s documentary realism,” said Lee Hall, who [...]

  • Children's Defense Fund

    Angela Bassett, Conan O'Brien Honor Young Students at Children's Defense Fund Gala

    Awards season may be right around the corner, but on Thursday, Hollywood took a break from the glitz and glam to celebrate five high school students who have excelled academically despite facing extreme adversity both at home and in the classroom. The 29th annual Beat the Odds Awards ceremony at the Skirball Cultural Center featured [...]

  • Dolly Parton attends the world premiere

    Dolly Parton Hopes to Perform 'Dumplin'' Song at the Golden Globes

    It’s not easy to upstage Jennifer Aniston. But everyone at Thursday night’s premiere of her new Netflix flick, “Dumplin’,” seemed to be singing the praises of Dolly Parton, who earlier in the day received a Golden Globe nomination for “Girl in the Movies,” one of half a dozen new songs she wrote for the film. [...]

  • Lena WaitheVariety's Power of Women, Arrivals,

    Who Lena Waithe Thinks Should Replace Kevin Hart as Oscar Host

    Lena Waithe thinks Kevin Hart could have handled his Oscar debacle in a much better way. “I kind of wish that he would have taken a moment to let it be a teachable moment and to say, ‘Hey, what I said wasn’t right and I want to make that right,’ not just to keep the [...]

  • Christie Brinkley32nd Annual Footwear News Achievement

    Christie Brinkley at 64: 'Women My Age Cannot Allow the Numbers to Define Them'

    Christie Brinkley may be turning 65 next year, but don’t you dare try to tell her what she should — or shouldn’t — wear. “I think women my age cannot allow the numbers to define them. We need to constantly redefine the number,” Brinkley told Variety on Tuesday at the Footwear News Achievement Awards in New [...]

More From Our Brands

Access exclusive content