Call it the “Millionaires Watching Millionaires” tour.
The Rolling Stones are planning to charge $300 per ticket for a series of arena shows in the U.S. spring, according to concert industry insiders.
Rather than the typical Stones devotees, the hefty ticket price for the 20-show tour is also expected to attract the extremely well-to-do set.
Promoter Michael Cohl, a principle in the Next Adventure and who guides the Stones’ touring action, has placed several dates and venues on hold in March and April for the new roadshow.
The perfs will be held in the more intimate 20,000 seat arenas, rather than the cavernous stadiums attracting 60,000 to 100,000 fans like the ones being used on the band’s current tour.
The Stones could nab a payday north of $30 million for the quick jaunt, adding to its more than $150 million in earnings logged from their current roadshow, and before returning to the U.K. for a quartet of makeup shows that include a pair of Wembley Stadium stops in mid-June.
The outing is being routed to visit some of the markets the Stones missed on the first leg of their 1997-1998 “Bridges to Babylon” world tour before heading overseas. The band played Chorzow, Poland, last week.
Previously untouched markets such as Denver and revisits to Las Vegas and San Diego are among the tour stops contemplated for the scaled-down show, though insiders caution that no deals have been signed, and none of the dates has been carved in, uh, stone.
The spring tour will help promote “No Security,” a live album — culled from the “Babylon” tour with guests like Dave Matthews and Taj Mahal — which will be released Tuesday by Virgin Records. A tome, “A Life on the Road” chronicling the Stones’ 30 years of touring, also bows.
Domestic tour industry execs are buzzing about the possibility the Stones will continue touring through next year, as many have privately wondered whether the band, which typically tours every four or five years, has many extensive roadshows left in them.
Except for another Cohl client, U2, the Stones are the only other act capable of consistently filling Stateside stadiums and logging multimillion-dollar nightly grosses.
The $300 ticket price — most of the venues will be scaled from the $300 high for the orchestra pit or first seating level to $100 for the nosebleed seats — is among the tour industry’s highest. It also eclipses the $125 pricetag typically reserved for special, one-off or fundraiser performances.
The reunion tours of the Eagles and Fleetwood Mac both tapped the $125 bar, while the Stones have kept their ducats in the $70 range.
(Bill Higgins contributed to this report.)