MTV targets two markets for Russian bow Sept. 25

Musicvid chan, Biz to b'cast in Moscow, St. Petersberg

MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets.

The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience.

A staff in Moscow will determine the playlist, which in turn will be presented by Russian VJs. The list’s anticipated mix will be half international, such as U2, Bjork and Madonna, and half local acts, such as Mumiy Trol, Splin and DJ Groove.

MTV, already available in 85 countries, will also treat its target audience of 12-to-34-year-old urban Russians to local versions of “MTV Unplugged” and the MTV Video Music Awards.

Although the Russian economy doesn’t appear to be in a condition to deliver an immediate payout, MTV can afford to wait. Parent company Viacom reported last week that MTV Networks increased its cash flow — or earnings before interest, taxes, depreciation and amortization — 16% to $147 million in the second quarter as revenues soared 25% to $416 million.

More Music

  • Chance the Rapper

    Chance the Rapper Buys Chicagoist Website, He Announces in New Single

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Rapper Jay Z performs on stage

    Philadelphia Mayor Calls Jay-Z/Made in America Controversy an ‘Unfortunate Misunderstanding’

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Zedd102.7 KIIS FM'S WANGO TANGO, Show,

    Zedd Drops New Single 'Happy Now,' Featuring Elley Duhe

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Ed Sheeran

    Watch Ed Sheeran's Creative Process in Trailer for Documentary 'Songwriter'

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Sire Records Cofounder Seymour Stein Leaving

    Sire Records Co-Founder Seymour Stein Leaving Warner Music Group After Four Decades

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Jay-Z Slams Philadelphia Mayor for Made

    Jay-Z Slams Philadelphia Mayor for Made in America Festival Move

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

  • Ryan Chisholm Clio Massey Work of

    David Massey Announces Leadership, Artists for Work of Art Publishing-Management Venture (EXCLUSIVE)

    MTV’s previously announced entry into Russia will become a reality Sept. 25 when Viacom’s musicvid channel begins broadcasting in the Moscow and St. Petersburg markets. The ad-supported network will provide original programming for Russia in partnership with Moscow-based BIZ Enterprises, marking the first time a Western TV network has been customized for a Russian audience. […]

More From Our Brands

Access exclusive content