Def Jam Records rapper DMX owned the bestselling album in the nation with more than 251,000 copies of his “It’s Dark & Hell is Hot” disc going home with consumers.
With five of the chart’s top 10 slots occupied by debuts, DMX’s disc and others forced a number of longtime chart residents into lower berths, according to sales data released Wednesday.
The surprising DMX bow speaks to the label’s street-intensive marketing campaign which pushed the disc to the top without any mainstream radio or MTV play. Only Vibe and cabler BET got on the disc early.
Brooks box drops five slots
The hefty contingent of bows also ended Garth Brooks’ two-week reign atop the chart and pushed the country singer’s Capitol Nashville boxed set “Limited Series” down five slots to No. 6 on sales action of 120,000 copies, a 70,000-unit decline from the previous listing.
The “City of Angels” soundtrack checked in at No. 2 for the second consecutive week on sales of 164,000 copies. The Warner-Sunset/Reprise disc saw a less-than-3,000-copy decline from the previous chart and continues to be buoyed by singles from the Goo Goo Dolls and Alanis Morissette.
At No. 3 was Rockland/Interscope artist Sparkle, whose self-titled bow was purchased by more than 146,000 consumers.
The disc, which is garnering exposure via its burgeoning single “Be Careful,” which features R. Kelly and is being added to radio playlists, has been extensively set up by label marketers. It’s also the latest disc of a top-notch release slate to bow in the coming months from the label.
Lizard track in fourth
The soundtrack to “Godzilla” nabbed the No. 4 spot on sales of 140,000 copies. The tally of the Sony Music Soundtrax/Epic Records disc was boosted by the success of Wallflowers’ remake of David Bowie’s “Heroes” which has become a radio fave and repeated airings of the MTV spec on the album and the film.
Newcomers Eightball nabbed the No. 5 spot with more than 127,000 of its “Lost” disc moving off store shelves; while the Dave Matthews Band’s RCA Records disc “Before These Crowded Streets” slid three notches to No. 7 with sales of 109,000 copies.
Natalie Merchant’s Elektra Records disc “Ophelia” bowed at No. 8 on 102,000 copies and the heavily promoted soundtrack to “Ally McBeal” dropped two berths to No. 9 with its 101,000-copy tally.
LeAnn Rimes “Sittin’ On Top Of The World,” fell seven slots to No. 10 on sales action of 156,000 copies.
Other notable bows include the heavily promoted Capitol Records soundtrack to “Hope Floats,” which was helped by VH1’s airing of a spec on the album and tapping the film’s stars Harry Connick Jr. and Sandra Bullock to host the cabler for a day.