The Marche Intl. du Film, building upon the sharp growth in attendance at the Cannes Film Market during the past two years, has created a new show event focused on digital technology and other technical innovations that will take place during the festival.
The International Market of Technologies and Innovations in Cinema (MITIC) will concentrate on new technologies involved in visual and special effects, motion capture, digital post-production, film restoration and non-linear editing, according to Jerome Paillard, executive director of the Marche International du Film.
MIF also will create a festival award to honor the best use of visual and special effects in a movie, to be bestowed upon visual effects coordinators, says Paillard.
For the next two years, the technical event will be held in the tented MIF Pavilion on Majestic Beach, but will move into a permanent structure adjacent to the Palais, slated for completion in time for the 2000 show. The new structure will include exhibition and meeting areas, as well as screening rooms.
In related Cannes news, this year’s festival-goers will receive show-related preview information by FedEx delivery at least two weeks before the show. Info will include the complete schedule of screenings and lists of registered buyers attending the show.
Also available for the first time is a CD-ROM version of the MIF Guide, the compendium of Cannes participants, company profiles and film purchases and sales. The CD-ROM is PC and Mac compatible, and contains powerful research functions.