LAS VEGAS — Fast-growing Dallas-based theater chain Cinemark USA has inked a deal with Digital Theater Systems for 560 of the company’s cinema sound units.
The systems, which are all to be installed this year, will bring to 1,183 the total number of Cinemark screens equipped with DTS sound.
While the circuit also has a number of auditoriums that utilize competing digital systems Dolby and SDDS, DTS is by far the predominant system at Cinemark.
“You have to have digital sound if you’re going to be competitive and DTS is a great system,” said Randy Hester, VP of marketing and corporate communications at Cinemark. “It gives us what we want and what the customers want.”
Now in its fifth year of operation, Westlake Village-based DTS claimed shipments of 4,063 units worldwide in 1997, a 41% increase over the previous year. The company remains the domestic leader in terms of installed systems.
Cinemark is the fifth-ranked theater company in North America with 192 theaters consisting of 1,835 screens in 30 states, Mexico, Canada, Costa Rica, Peru, Japan, Ecuador, Brazil, Argentina, El Salvador and Chile.
The circuit currently is building an additional 35 locations with 468 screens under construction worldwide.