EAST HADDAM, Conn. — Howard Sherman, general manager of East Haddam’s Goodspeed Opera House for the past four years, is about to move to Rochester, N.Y., to become managing director of its nonprofit resident Geva Theater.
Sherman will take up his Geva position Sept. 1, joining Mark Cuddy, Geva’s artistic director since 1995. Sherman replaces Timothy J. Shields, who left Geva June 30 to become the Milwaukee Repertory Theater’s managing director.
Goodspeed is now looking for a replacement for Sherman.
Prior to his Goodspeed tenure, Sherman spent more than eight years as PR director of the Hartford Stage Co., also serving as marketing director for two seasons.
Rochester’s Geva recently completed its silver anniversary season with a record 15,063 subscribers. Its 1998-99 season begins with the world premiere of Carter Lewis’ “The One-Eyed Man Is King.” Geva’s 1998-99 season also aims to complete a $4 million gift campaign and the renovation of its second stage area.