NEW YORK – The Theater Development Fund’s Discount Theater Booth, more commonly known simply as T-K-T-S (each letter pronounced), is celebrating a birthday in Times Square and Gotham’s press-savvy Mayor Giuliani has made a point of declaring June 27 TKTS Day in the city.
The booth, about to turn 25 years old, has been both appreciated by and irksome to Broadway and Off-Broadway’s producers, as it sells seats that would otherwise remain empty at a discount of 25% to 50% on the day of a show’s performance. Since its inception, the trailer has sold over $40 million worth of ticketsProducers, however, say they crave more of the flexibility in the discounting scheme; like five years ago, when the booth began offering the 25% discounted ticket. It had started with a flat 50% cut rate in 1974, but producers roundly stated that a 10% or 15% discount was something that they wanted — taking the sting out of releasing tickets to the booth.
Executive director Jack Goldstein said that he would like to seek a consensus from the theater community. Meanwhile, a bash is planned for Saturday from 11 a.m. to 1 p.m. for ticket customers waiting in line at the booth. Cast members from “Chicago,” “High Society,” “Titanic,” “Bring in ‘Da Noise … ” “and “Tango” will all be in attendance, and ticket giveaways will be featured along with comedy from emcee Julie Haltson.