Nudity, drug-crazed writhings and sweet ballads are all hitting the road in a multicity U.S. tour of “Hair.”
But this latest revival of the one-time shocker will be far from the typical road show. Original “Hair” producer Michael Butler says the seminal 1967 rock musical will be just one component of a hugely ambitious traveling outdoor festival that will recreate the smells, tastes, ideas and music of the 1960s.
In excess of $15 million has been budgeted for a “Sixtiespalooza” — a renaissance fair of sorts for ex-hippies and wannabes.
Butler, an independently wealthy entrepreneur with a long and checkered career as a theatrical producer, has joined forces with Tribe, a Beverly Hills-based management and venture capital firm with a background in music tour management.
Butler, now chairman of the board of Tribe, says he is ponying up the pre-production costs for “Hair,” with outside investors picking up other costs. Other than saying they included “overseas interests,” Butler refused to name names.
For the next three years, according to the plan, a fleet of 28 trucks will cart around the country a “comprehensive theatrical environment designed to Hollywood backlot standards,” including a tent capable of seating 1,500 people that will house a non-Equity production of “Hair.”
Although most bookings are not yet firm, Butler says 27 stops are planned, with a kickoff slated for San Francisco’s Golden Gate Park in the spring. Cities on the docket include New York, Chicago and Washington.
“We’ll be going pretty much where the Cirque Du Soleil goes,” Butler said. “The sites will be a mix of parks and parking lots.”
Butler said that basic admission to his traveling 1960s theme park will be pegged at around $10 (tickets to “Hair” itself will cost around $30-$40). Attractions include re-creations of San Francisco’s Haight Ashbury and Gotham’s Greenwich Village.