Broadway B.O. takes dip as Seinfeld exits

Numbers fall 6.5%; 7 of 22 see declines

NEW YORK – Broadway continued to struggle through the summer doldrums last week, as receipts fell by $725,672 to $10,368,688. It was a dip of 6.5%, but all of it could be attributed to the boost that last week’s total got from Jerry Seinfeld’s five-day stint at the Broadhurst Theater. Subtracting the Seinfeld factor, the week would have been slightly up.

Just seven of the roster’s 22 shows saw declines at the box office. A trio of tuners took significant hits: The long-running revue “Smokey Joe’s Cafe” was down $28,381 to $309,354, earning just above half its potential. Also off was “The Scarlet Pimpernel,” which fell $20,119 to $341,857. The musical is earning less than half its potential of $832,837, and is planning an overhaul in the next few months. “Titanic” sank by $14,661 to $536,446, but is still playing to 88% capacity.

The week’s biggest gainers were the mainstay tuners “Cats,” up by $30,749, and “The Phantom of the Opera,” climbing by $26,914.

Just behind was Tony Danza and “A View From the Bridge,” which leaped up by $23,005 to $222,112 as it nears the end of its run on Sept. 5. In fact, all five of the plays on Broadway got lifts last week, with Lincoln Center Theater’s star-studded “Twelfth Night” also gaining significantly, up $12,564 to $400,097.

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