York, Maverick pact on vids

Announce purchase of seven titles

York Home Video has announced the purchase at Cannes of seven titles for release on video in the U.S. in the first deal of an exclusive partnership with Maverick Entertainment.

Under the deal, the two companies will acquire and release films through the York Home Video label, which specializes in the sci-fi, urban-action, erotic thriller and horror genres.

Among the acquisitions is “Dead Fire,” an action sci-fi feature and the second film York has purchased from North America Releasing in a year. The film stars C. Thomas Howell (“ET: The Extra-Terrestrial,” “Burning Down The House”), Matt Frewer (“Max Headroom,” “Star Trek: The Next Generation”) and Monika Schnarre (“Super Model,” “Junior”).

York also acquired the erotic series “Beverly Hills Bordello,” a four-film package from MRG Entertainment, and two other titles — the sci-fi “Total Force” and the action-adventure “Deadly Hunt.”

York, founded by producer Tanya York in 1992, has a library of more than 120 titles. Among York’s self- produced films are “The Deadly Avenger,” “Return to Frogtown” and “The Rollerblade Seven ” series.

In April, York inked a deal to team up with Doug Schwab of Maverick Entertainment to jointly acquire and release films. In 19 years, Schwab worked his way up from a video store clerk to a buyer for Blockbuster Entertainment. He left his post at Blockbuster in May 1997 to form Maverick Entertainment.

York hired Steve Bulzoni, formerly national sales director for BMG Video, to become the company’s vice-president of national sales and distribution and head of its sell-through and DVD divisions.