Fox embarks on ‘Prom Date’

Teen comedic pic adapted by 'Dawson's Creek' scribe

HOLLYWOOD — With an eye toward a summer production start, 20th Century Fox is quickly putting together its own entry into the white-hot teen market with “Girl Gives Birth to Prom Date,” which John Schultz (“Bandwagon”) has signed to direct.

Project is an adaptation of Todd Strasser’s comedic young-adult novel, which “Dawson’s Creek” scribe Rob Thomas has adapted. Amy Robinson will produce for Tom Rothman’s Fox film division.

The book is a companion novel to Strasser’s “How I Changed My Life,” and takes an irreverent look at the frenetic intensity of the high-school social scene. Story follows Nicole, a senior at Time Zone High, who takes her life very seriously, planning to find “a cause or disease or something” to dedicate her life to — but only after she attends the prom with BMOC Brad. When, to her horror, he doesn’t ask her, she attempts to transform her next-door neighbor, a grunge king and outsider, into the dream date.

Fox exec Vanessa Morrison is overseeing the project, which has not been greenlit, but sources said Fox plans to make the pic as soon as possible. “Prom Date” joins an expanding list of high school comedies, including Universal’s “East Grand Rapids High,” which sib helmers Chris and Paul Weitz are to begin helming this summer.

A native North Carolinian, Schultz garnered attention for his writing, directing and producing debut, “Bandwagon,” the comedy about an up-and-coming rock band set in North Carolina’s burgeoning music scene. The pic competed in Sundance and later was acquired by Lakeshore Entertainment. More recently, Schultz served as second-unit director on Disney’s Robin Williams comedy “Flubber.”

Schultz is repped by Creative Artists Agency.