ACNielsen EDI opens branches in Mexico, Oz

Company claims coverage of 57% of o'seas B.O.

Continuing its push into the international theatrical market, box office tracking company ACNielsen EDI has opened offices in Mexico City and Sydney.

With the commencement of B.O. reporting in Mexico and Australia, the company now claims coverage of 57% of overseas box office grosses.

EDI already offers its services the U.S., Canada, the U.K., Germany, France, Spain and Austria.

“The motion picture industry is increasingly dependent on the international box office,” said AC Nielsen vice chairman Michael P. Connors. “And with our global resources we intend to provide the industry with the information and analysis they need to make strategic production, distribution, exhibition and marketing decisions.”

Aussies gross out

Australia, which has disproportionately high grosses for its population, ranks sixth among all territories in terms of ticket sales, comprising more than 7% of the international box office.

Longtime Columbia TriStar Film Distributors Intl. exec Peter Wilkinson will join ACNielsen EDI as managing director in Australia.

Mexico ranks 11th in terms of grosses, with 5% of the international box office and over 500 theaters, according to ACNielsen EDI. The company has tapped Mario Rosas Arufe as managing director there. He previously served as project manager for Emphasis Corp., a market research company, and as in a sales capacity for VideoCine, the distributor for films from Warner Bros., New Line, Polygram and others.