Trio set up multi-faceted Mediachase

Company to focus on new media, film

Sibling act Brian Lutz, Melanie Luciano and Chris Lutz have combined their film production, management and new media expertise to form Mediachase, a multidisciplinary management and production company headquartered in West Hollywood.

Luciano and Brian Lutz have produced several small indie features, including Polygram/Propaganda’s “Just Your Luck,” starring Vince Vaughn and Jon Favreau. They also recently completed “Pink as the Day She Was Born.”

The company’s management clients include television writers Gary Auerbach and Cronin, “Lost and Found” scribe Marc Meeks and writer/director Richard Sarafian.

Chris Lutz, a veteran of the new media and online development for Fortune 500 businesses involved in global telecommunications, Internet-based delivery of entertainment content and other applications, will run Mediachase’s Convergent Media division.

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