Ticketmaster’s online ticketing operation, launched 14 months ago, now averages over $5 million per month, with 22% of the business coming from new users of the ticketer’s Website.
For the fourth quarter ended Jan. 31, Ticketmaster logged sales of $16.7 million from the nearly 400,000 tickets purchased online, which accounted for approximately 2.5% of Ticketmaster’s fourth quarter business.
“Ticketmaster is quickly becoming a leader in electronic commerce,” said Fred Rosen, prexy/CEO of Ticketmaster. “Our growing success clearly shows you must have both a brand name and compelling content to succeed in this universe.”
The online commerce has bumped from $100,000 in November 1996 when the site bowed to more than $6 million in December 1997.
Also, an online survey of 8,800 Ticketmaster Online ticket buyers showed that 22% of the 8,800 respondents said they would not have purchased tickets through Ticketmaster if they had not used the online service.
Survey participants (10%) said they would have chosen to purchase tickets at a venue’s box office, rather than online and 12% would not have purchased tickets at all.
The remaining 78% of online buyers said they would have otherwise purchased their tickets through Ticketmaster’s charge-by-phone and outlet networks.