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World Briefs

MEXICO

Discovery Networks Latin America/Iberia has opened an office in Mexico City that will be headed by Raul Antillon, affiliate sales rep.

Antillon is responsible for the Mexican accounts for the Discovery Channel and Discovery Kids as well as for People & Arts and Animal Planet, both part of the re-constituted Travel Channel in Latin America and joint ventures with the BCC.

Antillon opened the Travel Channel’s Mexico office in April 1997 and was the sales rep until it was acquired by Discovery Communications in October of last year. He previously was sales and marketing director for Mexican cabler MegaCable.

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HONG KONG

ESPN Star Sports has named Kelly Hollis managing director of its event management company, Sports Corp.

Hollis replaces Chris McDonald who was named last month to the newly created position of senior VP for strategic planning at Singapore-based ESPN Star Sports.

In another move, the sports joint venture promoted Barry Rona to senior VP of legal and business affairs.

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INDONESIA

RCTI, Indonesia’s largest terrestrial broadcaster, has signed a deal to carry Star TV’s music channel.

Though RCTI will air just three hours a week of the satellite network’s music programming, it means that Channel V will gain access to more than 21 million Indonesian viewers.

Channel V is also available on Indovision, which has 22,000 subscribers in Indonesia.

Star TV is a subsidiary of News Corp.

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AUSTRALIA

SYDNEY — Australia’s largest cinema chain, the Greater Union Organization, is entering its fourth offshore market via a new joint venture with Polish exhibitor Echo Cinema.

Announcing the pact Thursday, Greater Union said the partnership initially will buy 75% of the shares in the Femina cinema in Warsaw, which it described as the only quality multiplex in Poland.

Beyond that, the co-venture intends to secure an unspecified number of multiplex sites, including a 10-screener in Katowice and an eightplex in Warsaw.

Currently operating 322 screens in Australia, GU has formed partnerships in Germany, the Netherlands and Dubai. Its target is to expand to more than 850 screens worldwide in the next three years.

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