World Briefs

HONG KONG

The Promax & BDA Asia marketing and promotions conference for the electronic media will be held in Hong Kong on Dec. 7 8.

Now in its fifth year, the conference and awards competition will be held at the HITEC Convention Centre in Kowloon.

“Effective design, promotion and marketing have never been more important than in Asia in 1998,” said Promax CEO Jim Chabin. “When economic times get tough, attracting audiences is a matter of corporate life or death.”

MOSCOW

Russia’s arts channel Kultura, which launched last autumn, took Television Project of the Year prize at Russia’s fourth TV awards, the TEFIs, given out in Moscow Monday.

Other honors were heavily slated toward leading indie channel NTV, which took prizes in 10 of 22 nominations, including all the news categories — for News Program, News Presenter and News Reporter.

Konstantin Ernst, producer at Channel 1 ORT, won in the Producer category for his ratings leader New Year special, “Old Songs on the Main Theme — 3,” which also won Best Camera prize.

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