Warner Bros. Distribution will host ShoWest’s March 10 luncheon, the studio and event organizers confirmed Monday (Daily Variety, Oct. 30).
It was the first official announcement of studio sponsorship for the annual exhibition convention, which runs March 8-11 at the Bally’s hotel and casino complex in Las Vegas.
Warners, which sat out the 1998 event, has previously voiced its intention to host events every other year. New Line, which took WB’s Wednesday lunch slot last year, is expected to make its presentation on Tuesday, March 9.
Twentieth Century Fox will likely host a dessert party on the evening of March 10. Disney and Miramax are also expected to sponsor major ShoWest events in 1999.