Viewers bullish on biz news coverage

Market woes boost ratings

NEW YORK — The turmoil on Wall Street is producing a bull market for business news coverage.

While stocks staged a rebound Tuesday, Monday’s market massacre helped coin cabler CNBC set new viewership records and boosted CNN and public television’s “Nightly Business Report” to above-average ratings, according to Nielsen Media Research data.

Not surprisingly, CNBC was the day’s big cable winner, with the biz news channel’s daytime lineup (5 a.m.-7:30 p.m.) attracting a record average audience of 440,000 investor households.

Peaks at closing

Viewership for the day peaked just after the closing bell, with 1.03 million homes tuning in CNBC between 4 and 4:15 p.m.– another all-time high. CNBC beat CNN during the same frame, with CNN notching 671,000 households with a simulcast of CNNfn, the cabler’s biz news sister net.

Still, CNN did get a lift from the Wall Street worries. A 10 p.m. Lou Dobbs-hosted special focusing on the market’s woes boosted the cabler’s timeslot ratings by 50%, with 930,000 homes tuning in. CNN also beat CNBC on a total-day basis (5 a.m.-3 a.m.) Monday.

Public TV’s “Nightly Business Report” also reported big viewer gains Monday, with the show’s Gotham ratings up 100% from last week’s numbers.

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