NEW YORK — Weblet UPN made up some lost ground against rival WB by adding primary affiliates in Kansas City, Mo., and Cedar Rapids, Iowa.
In Kansas City, UPN has added KCWB-TV, channel 29, to its affiliate lineup. UPN has held a primary affiliation with Sinclair Broadcast Group’s KSMO-TV, a station that switched to WB as part of a larger corporate deal the WB cut with Sinclair last year.
KCWB, which launched in 1996, is co-owned by David and Sonia Salzman and a local group led by KCWB president Bob Liepold. Its VP and general manager is Paul (Dino) Dinovitz. Hearst-Argyle Television provides programming services to KCWB through a local marketing agreement.
Kansas City is the nation’s 31st-largest market, representing .809% of the country.
In Cedar Rapids, UPN will add channel 22, owned by Caroline Powley and Bill Smith. The station is under construction and will sign on the air as a UPN affiliate in September. Its call letters are not yet assigned.
Cedar Rapids is the nation’s 87th-largest market and represents .315% of the country. Powley and Smith also own UPN’s new affiliate in Buffalo, N.Y., WNGS-TV.
Including both primary and secondary affiliations, UPN covers 82% of the country, said a UPN representative.