You will be redirected back to your article in seconds

Sogedasa’s plan

Spanish distrib house enters exhib'n; sets toons

MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration.

Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This April, Sogedasa prexy Julio Fernandez announced it would invest “the lion’s share” of its production investment in animation.

Major acquisition

Sogedasa-Filmax has made its first exhibition investment acquiring the two-screen, 1,400-seat Cines Publi, an ornate structure on one of Barcelona’s major thoroughfares. The refurbished duplex will reopen on Sept. 11.

Filmax’s rapid diversification is driven by a desire to control distribution channels from acquisition of product through to its screening, said Adolfo Blanco, Filmax’s head of acquisition and sales.

Such control is particularly difficult in theatrical distribution; Spain has the highest number of new film releases of any major territory in Europe — 482 in 1997, according to one recent study.

“Films don’t last long enough for good word-of-mouth to kick in,” Blanco told Daily Variety. “The only solution is to control key screens.”

Toon boom

Sogedasa has now completed the first six episodes of its flagship animation project, the English-language series “Goomer,” based on the comic-book adventures of an intergalactic truck driver. It also has three new Spanish features in production: screenwriter Joan Potau’s directorial debut, “Don’t Breath, Love Is in the Air”; Miguel Abaladejo’s “Manolito Garfotas,” featuring a streetwise Spanish infant; and a $4 million quality drama, “The City of Prodigies” by vet helmer Mario Camus.

Filmax is one of Spain’s most active film distributors, acquiring movies through output deals with J&M and the Kushner-Locke Co., as well as pick-ups from companies such as Artisan (via Summit) and Intermedia. It released 30 films in 1997.

More Biz

  • Rosie O'Donnell, Frankie Shaw, David Nevins,

    Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • Ryan Kavanaugh

    Relativity Media Sale to UltraV Holdings Approved by Bankruptcy Judge

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • Music Streaming Revenue placeholder

    Fraud Has Become the Latest Hurdle for Music Streaming

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • Transformers Bumblebee Superhero Girl

    Hasbro and DC Comics Settle 'Bumblebee' Trademark Dispute

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • Terry Crews

    Terry Crews' Ex-Social Media Manager Claims Actor Defamed Him, Owes Him $1 Million

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • David Nevins, President & CEO of

    Listen: Showtime's David Nevins on How Streaming Has Changed the Game

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

  • Ajit Pai FCC

    Why a Few Derailments Won't Stop the Media Merger Train

    MADRID — Barcelona-based distribution house Sogedasa — better known under its Filmax Group banner — has entered exhibition, closing the circle on its plans for total vertical integration. Having built up Spain’s biggest TV library catalog, which currently holds some 3,000 titles, Filmax initiated feature film production in 1996 and TV production last year. This […]

More From Our Brands

Access exclusive content